Mind Partners × Map & Match: when a B Corp commitment strengthens a long-term partnership

For several years, Mind Partners and Map & Match have worked together around a shared view: a world of work where people are the value, the potential and the future of a business; where success rests above all on aligned values and on people thriving, for the good of the company.

So it felt natural to speak together during B Corp Month, a movement that embodies our convictions and our wish to act for the common good.

This joint interview is a chance to share our commitments, and how our expertise fits together to help organisations move towards models that are more responsible, more sustainable and more effective.

"Together, we embody this new generation of companies that pursue excellence and performance by putting people and collective well-being at the top of their priorities. Together, we already are #GenB."

From Mind Partners…

Mind Partners and what it does

Founded in 2013, Mind Partners is an independent executive search firm. From its offices in Paris, London and New York, it works with French companies, CAC40 groups, growing mid-caps, private equity funds and their portfolio companies on their strategic hires in France, the United Kingdom and North America.

Our teams are close to the ground and pay particular attention to the business, the economic environment and the culture of the organisations that trust us. That closeness gives our clients an excellent understanding of how they work and what they value, with real knowledge of local codes, issues and players.

With its bespoke approach, the firm is a genuine strategic partner to the organisations it supports, each according to the specifics of its own situation.

"The firm's values are trust, transparency, effectiveness and expertise."

What led Mind Partners to become B Corp certified?

Aware of the social, societal and environmental challenges ahead, and of the responsibility companies carry in building durable solutions, Mind Partners is determined to be part of the community of leaders engaged with the issues of the future.

Driven by our teams, we have a sincere wish to change and to mobilise around projects with impact. We chose to review and improve our approaches and working methods, bringing our whole ecosystem with us, for a broader involvement in sustainable development.

Becoming B Corp certified means being an agent of change, in your own field and well beyond it.

Which values does the certification carry for you?

The firm's values are trust, transparency, effectiveness and expertise.

Through B Corp certification, Mind Partners wanted to embody its social and environmental commitment towards its teams, its clients, the candidates it works with and its partners — and its vision of a professional future that is fairer and more fulfilling.

How do Map & Match and Mind Partners support each other's B Corp commitments?

Mind Partners and Map & Match share the same values around social responsibility, well-being and the performance of people and teams.

That convergence is a solid basis for working together, and it amplifies the positive impact of both.

Whether teams are already in place or still to be hired, what each of us does helps align individual talents with strategic and organisational goals, for a genuinely win-win relationship between employers and employees.

That shared view of talent and careers builds working relationships based on trust and built to last, and strengthens collective commitment for the mutual benefit of people and organisations. In the service of the common good.

Together, we embody this new generation of companies that pursue excellence and performance by putting people and collective well-being at the top of their priorities. Together, we already are #GenB.

From Map & Match…

"As a B Corp, we work to turn the relationship between a company and its people into a win-win dynamic."

Map & Match and what it does

Founded in 2015, Map & Match grew out of a strong conviction: beyond technical and behavioural skills, everyone brings their own energy to a team, tied to what they enjoy doing and what motivates them. Drawing on several decades of research combining elite sport and management, our approach transforms organisations by placing people's fulfilment at the heart of performance.

Adopted by HR teams, consultants and coaches, our SaaS platform maps operational talents and aligns them with an organisation's strategic challenges. It sharpens how resources are mobilised, how change is steered, how talent is developed and how teams perform, while making the most of the diversity of profiles.

Our conviction: a high-performing organisation is first of all one where everyone finds meaning and pleasure in what they do.

What led Map & Match to become B Corp certified?

Because people thriving is an essential driver of performance, we built a model that makes it concrete for companies. Joining B Corp was therefore obvious: the movement carries the same ambition we do — reconciling human impact, economic performance and social commitment.

Beyond the international recognition, the certification lets us formalise our commitment, measure our impact and keep improving alongside a community of committed companies. It also makes us more attractive to organisations and talents who share our view.

Through a demanding process, we were fortunate to be supported by Mind Partners, whose expertise helped us structure our CSR approach and align it with B Corp values.

Which values does the certification carry for you?

Our convictions sit naturally within a wider vision: a world of work that is more ethical, more inclusive and more transparent. That is what led us to join B Corp, a certification that shares our values:

• Excellence — a commitment to giving clients the best possible work.
• Care — listening, sharing, and taking every stakeholder into account.
• The collective — because complementary talents are an essential strength.
• An entrepreneurial spirit — which pushes us to innovate, adapt and act responsibly.

Our B Corp commitment also shows in concrete actions: solidarity partnerships, and environmental responsibility built into our practices.

How do Map & Match and Mind Partners support each other's B Corp commitments?

Mind Partners and Map & Match share the same view: lasting performance rests on aligning talents with collective goals. As a B Corp, we work to turn the relationship between a company and its people into a win-win dynamic, where enjoyment at work and engagement answer people's need for meaning and recognition, while supporting the company's performance and adaptability.

Through what each of us does, we pursue a common ambition: a world of work that is more responsible, more inclusive and more transparent. Together, we are Generation B.

Find out more:

• Map & Match
• Mind Partners